Boards
Custom dashboards built from your events. Compose the charts you actually check, pin the important ones, or let the AI generate a board for you.
What a board is
A board is a grid of widgets, each one a saved query against your event stream: a metric, a trend line, a breakdown by property, a funnel. You choose what goes on it, so a marketing board and a product board can sit side by side over the same data.
Boards live under Boards in the site navigation.
Building one
Create a board, give it a name, an icon, and an accent color, then add widgets. Each widget picks an event (or several), an aggregation, optional filters and breakdowns, and a visualization. Widgets update with the board's date range.
Custom events you send with track() are available here immediately, which is the main reason to be deliberate about event names and properties.
Generating a board
You can also describe what you want and let Analyse generate the board. The AI assistant has a create_dashboard tool, so a prompt like "make me a board tracking signup conversion by campaign" produces a working board you can then edit by hand. This works from the in app assistant and from any MCP client with write access.
Funnels
Funnel widgets chain events into ordered steps and show conversion and drop off between them. Use a shared property such as checkout_id to make steps correlate reliably, the standard checkout events are built for this.