Analyse vs Matomo
Matomo gives you every feature if you are willing to host, update, and tune it yourself. Analyse gives you the depth without the ops, plus an AI copilot and a content engine Matomo does not have.
Feature by feature
Every capability, side by side. Analyse is highlighted.
What each one costs
Starting prices at a glance. Check each site for current tiers.
Analytics, SEO, and AI content in one plan. No agency retainer.
View pricingThe Community edition is free with unlimited traffic if you run it yourself. Cloud and add-ons are paid.
matomo.org/pricingThe whole growth stack in one tab
Where Matomo covers a slice, Analyse folds analytics, Search Console insights, rank tracking, an AI copilot, and a content engine into one subscription. Each part feeds the others.
Ask your data in plain language
Chat with your analytics inside Analyse, or connect Claude or Cursor over MCP. Matomo hands you a dashboard. Analyse hands you the answer and the next action.
Rankings that write themselves
Analyse researches your site and what is being published around it, writes SEO posts on a schedule, and tracks the positions they win. Matomo has nothing in this lane.
When Matomo is the better fit
If your organization requires analytics on its own servers, Matomo is the mature choice: the Community edition is free forever with unlimited traffic, and the plugin ecosystem is deep. Budget honestly, though. Funnels, cohorts, and search keywords are paid add-ons, and someone has to patch, scale, and back up the install. Analyse is the better call when you want that level of depth handed to you, with an AI copilot and scheduled content on top.
Move from Matomo in an afternoon
Keep Matomo running in parallel as long as you like. Drop in the Analyse script, connect Search Console, and your dashboards fill in with no re-instrumentation marathon.
Start freeCommon questions
Analyse compared to Matomo, answered.
Is Analyse a drop-in replacement for Matomo?
For the analytics most teams use, yes: traffic, events, funnels, retention, and search data. What Analyse does not replace is Matomo's self-hosted deployment model; Analyse is a hosted product.
Matomo is free. Why pay for Analyse?
Self-hosted Matomo is free software, not free operation. You pay in server costs, updates, and the add-ons that gate funnels and search keywords. Analyse's $29 a month includes those features plus the AI copilot and content engine, with nothing to maintain. There is a 3-day free trial to compare.
Do I lose my historical data when I switch?
No. Keep your Matomo install running for history as long as you like. Analyse starts collecting the moment its script is live, so you can compare the two side by side before retiring anything.
Is Analyse privacy-compliant like Matomo?
Yes, and with less configuration. Matomo can be set up cookieless; Analyse simply is cookieless, collects no personal data, and needs no consent banner out of the box.
What does Analyse have that Matomo does not?
An AI copilot you can question in plain language, an MCP server for Claude and Cursor, rank tracking with alerts, keyword opportunities from Search Console, and researched blog posts published on a schedule.
How long does setup take?
Minutes, not a weekend. One script tag or a CMS integration, connect Search Console, and you are collecting. There is no server to provision and no plugin marketplace to navigate.
See it on your own data
One tab for analytics, SEO, and AI content. Try every feature free for 3 days.