Drop-off funnels
See the exact step where users leak out of any flow, then break it down by device, source, or cohort.
Analytics
Website analytics that show you where users drop off
Funnels, retention cohorts, and live segments. The Mixpanel-grade analytics your team already knows, with no SQL and no sampling. Track every event from first visit to repeat purchase.
No SQL. No sampling. Live in minutes.
12M+
events ingested daily
<2s
typical query time
0%
data sampling
Unlimited
cohorts & segments
Conversion funnel
6.8% overall
48K
−38%
Visited
100%
30K
−39%
Signed up
62%
18K
−55%
Activated
38%
8.2K
−60%
Checkout
17%
3.3K
Purchase
6.8%
Answer the questions a chart on its own never could
The reports product teams reach for every day, built on raw event data you fully own.
Retention cohorts
Weekly and monthly heatmaps that reveal what actually keeps users coming back.
Live segments
Filter by any event or property and watch the segment update in real time.
Drop in the SDK
One script tag or an npm package. Autocapture starts logging page views and clicks immediately.
Name your events
Tag the moments that matter, like signup or checkout, with a single call or straight from the UI.
Build any report
Funnels, retention, and segments from a point-and-click builder. Save them to a shared dashboard.
Everything you need
From snippet to insight in an afternoon
1
Drop in the SDK
One script tag or an npm package. Autocapture starts logging page views and clicks immediately.
2
Name your events
Tag the moments that matter, like signup or checkout, with a single call or straight from the UI.
3
Build any report
Funnels, retention, and segments from a point-and-click builder. Save them to a shared dashboard.
Funnels
Find the leak, then fix it
Every funnel shows conversion and drop between each step. Click any segment to see who fell out and why.
W1W2W3W4W5
W1
100%
72%
58%
45%
38%
W2
100%
68%
52%
41%
33%
W3
100%
74%
61%
48%
40%
W4
100%
70%
55%
43%
35%
Retention
Know what makes users stay
Retention heatmaps turn raw events into a clear picture of stickiness, by cohort and by channel.
W1W2W3W4W5
W1
100%
72%
58%
45%
38%
W2
100%
68%
52%
41%
33%
W3
100%
74%
61%
48%
40%
W4
100%
70%
55%
43%
35%
Frequently asked questions
No. Funnels, retention, and segments are built from a point-and-click interface. SQL is available if you want it, but never required.
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See where your users drop off
Install the SDK and watch your first funnel fill in within minutes.