Analyse vs Google Analytics
GA4 is free and powerful, but it is also complex, cookie-based, and capped at 14 months of history. Analyse trades that setup tax for privacy-first analytics with SEO and AI built in.
Feature by feature
Every capability, side by side. Analyse is highlighted.
What each one costs
Starting prices at a glance. Check each site for current tiers.
Analytics, SEO, and AI content in one plan. No agency retainer.
View pricingFree for nearly everyone, but complex to configure. GA360 for enterprise is quote-based and steep.
support.google.com/analytics/answer/11202874The whole growth stack in one tab
Where Google Analytics covers a slice, Analyse folds analytics, Search Console insights, rank tracking, an AI copilot, and a content engine into one subscription. Each part feeds the others.
Ask your data in plain language
Chat with your analytics inside Analyse, or connect Claude or Cursor over MCP. Google Analytics hands you a dashboard. Analyse hands you the answer and the next action.
Rankings that write themselves
Analyse researches your site and what is being published around it, writes SEO posts on a schedule, and tracks the positions they win. Google Analytics has nothing in this lane.
When Google Analytics is the better fit
If budget decides this and you already run Google Ads with BigQuery exports, GA4 is hard to beat: it is free at almost any volume. The costs show up elsewhere. You will need a consent banner in the EU, explorations sample on big queries, standard properties keep 14 months of history, and there is no SEO engine or AI copilot. Analyse is for teams who would rather pay a modest, predictable fee than keep paying that setup and privacy tax.
Move from Google Analytics in an afternoon
Keep Google Analytics running in parallel as long as you like. Drop in the Analyse script, connect Search Console, and your dashboards fill in with no re-instrumentation marathon.
Start freeCommon questions
Analyse compared to Google Analytics, answered.
Is Analyse a drop-in replacement for Google Analytics?
For most marketing sites, yes. Analyse covers the traffic reporting, funnels, and conversion tracking teams actually use in GA4, then adds SEO tooling and an AI copilot. You can run both in parallel during the switch, so nothing is lost in a cut-over.
Do I lose my historical data when I switch?
No. Keep GA4 running for history as long as you like. New events start flowing into Analyse the moment the script is live, and GA4's own retention cap means your old explorations data expires after 14 months anyway.
Do I still need a cookie banner with Analyse?
No. Analyse is cookieless and collects no personal data or cross-site identifiers, so GDPR consent banners are not required for analytics. That alone removes one of the biggest GA4 headaches for EU traffic.
How is Analyse priced compared to Google Analytics?
GA4 is free; Analyse starts at $29 a month with three sites included. What you get for that is the SEO engine, rank tracking, the AI copilot, and researched blog posts, which GA4 does not do at any price. Every plan starts with a 3-day free trial.
What can the AI assistant actually do?
It answers questions about your funnels, cohorts, and events in plain language, flags anomalies on its own, and connects to Claude or Cursor over MCP so your AI tools can query real data directly.
How long does setup take?
Most teams are live in an afternoon. Add one script tag or use the WordPress, Webflow, or Shopify integration, connect Search Console, and dashboards start filling in within minutes. There is no GA4-style event taxonomy to design first.
See it on your own data
One tab for analytics, SEO, and AI content. Try every feature free for 3 days.