AnalyseWeb Analytics
Alternatives

The eight best Google Analytics alternatives in 2026

Looking for a Google Analytics alternative? We put the leading options head to head on privacy, analytical depth, price, and how much they do beyond charts. Analyse tops our list because it folds analytics, SEO, and AI content into one tab, but the right pick depends on what you need. Here is how they stack up in 2026.

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Updated July 2026
The short list
ToolBest forFromIn one line
1AnalyseAll-in-one growth teams$29The all-in-one growth platform2PPlausibleSimple traffic counts$9Lightweight, open-source analytics3FFathomEU-isolated simplicity$15Simple, privacy-first analytics4MMatomoFull data ownershipFreeOpen-source analytics you host5SSimple AnalyticsClean public dashboards$20Privacy analytics, beautifully simple6UUmamiDevelopers who self-hostFreeOpen-source, cookieless analytics7CCloudflare AnalyticsA free traffic baselineFreeFree analytics from Cloudflare8MMixpanelProduct event analysisFreeDeep product analytics
#1

Analyse

Our pick
The all-in-one growth platform

Analyse folds privacy-first web analytics, Search Console insights, rank tracking, an AI copilot, and a scheduled content engine into a single subscription where each part feeds the others. It is the only tool on this list that replaces the whole growth stack rather than one slice of it, and it needs no cookie banner.

Pros
✓Analytics, SEO & AI in one bill
✓Cookieless and GDPR-ready
✓AI copilot plus MCP server
✓Researched blog posts on a schedule
Cons
✗No self-host option
✗Newer than the incumbents
Best forAll-in-one growth teamsStart free
#2P

Plausible

Lightweight, open-source analytics

The most popular privacy-first GA4 alternative: open source, feather-light, and cookieless, with clean public dashboards and a self-host option. Funnels live on the Business plan, and there is no AI or content tooling, which is exactly the simplicity many teams want.

Pros
✓Open-source and self-hostable
✓Feather-light script
✓Clean shareable dashboards
Cons
✗Funnels only on the Business plan
✗No AI assistant or SEO content tools
Best forSimple traffic countsVisit Plausible
#3F

Fathom

Simple, privacy-first analytics

A tidy, privacy-first counter that routes EU visitor data through EU infrastructure. One clean dashboard, honest flat pricing, and a deliberate absence of funnels, cohorts, and SEO features.

Pros
✓Dead-simple setup
✓EU visitor data stays on EU infrastructure
✓Privacy-first by default
Cons
✗No funnels or cohorts
✗No SEO or AI tooling
Best forEU-isolated simplicityVisit Fathom
#4M

Matomo

Open-source analytics you host

The heavyweight open-source option. Self-host it free forever with full data ownership, or pay for cloud hosting. Powerful, but the interface shows its age and funnels and search keywords are paid add-ons.

Pros
✓Free forever when self-hosted
✓Full data ownership
✓Mature feature set
Cons
✗Self-hosting is real work
✗Funnels and SEO keywords cost extra
Best forFull data ownershipVisit Matomo
#5S

Simple Analytics

Privacy analytics, beautifully simple

The prettiest of the minimal tools, with a free plan for one user and five sites and a basic AI assistant. A lovely traffic overview; not built for funnels or content work.

Pros
✓Beautiful, minimal UI
✓Free plan to start
✓Privacy-first by default
Cons
✗Limited analytical depth
✗No SEO engine or content tools
Best forClean public dashboardsVisit Simple Analytics
#6U

Umami

Open-source, cookieless analytics

A developer favorite: open source, cookieless, free to self-host, with a free cloud tier for 100K events a month. Reporting stays basic, which keeps it fast and simple.

Pros
✓Self-hosting is free
✓Cookieless, no consent banner
✓Free cloud tier to start
Cons
✗Basic reporting depth
✗No SEO or AI tooling
Best forDevelopers who self-hostVisit Umami
#7C

Cloudflare Analytics

Free analytics from Cloudflare

Completely free, privacy-first, and it works on any site through a copy-paste JavaScript beacon. The reports are minimal, so treat it as a baseline rather than a replacement.

Pros
✓Completely free
✓Privacy-first, no cookies
✓Works on any site via a JS snippet
Cons
✗Very basic reports
✗No events, funnels, SEO, or AI
Best forA free traffic baselineVisit Cloudflare Analytics
#8M

Mixpanel

Deep product analytics

The product-analytics pick on this list. Superb funnels and cohorts with a million free events a month, but it is cookie-based and does nothing for SEO or content, so it complements a marketing tool rather than replacing GA4 for a website.

Pros
✓Excellent funnels and cohorts
✓1M events a month free
✓Fast, polished UI
Cons
✗Not privacy-first
✗Usage bills grow with volume
✗No SEO or content tools
Best forProduct event analysisVisit Mixpanel

Why people switch from Google Analytics

Escape cookie banners

GA4 needs a consent banner in the EU. Privacy-first tools collect no personal data, so the banner simply goes away.

Numbers you can trust

GA4 samples large exploration reports. Most alternatives run on your full event stream, so the number you see is the number that happened.

A model humans understand

GA4's event model is famously steep. Modern tools give you funnels and retention without a multi-week ramp.

Keep your history

Standard GA4 properties keep 14 months of data. Alternatives let you control retention or export raw events to something you own.

How we evaluated

We scored every tool on five things: privacy and compliance, analytical depth (funnels, retention, segments), SEO and content capabilities, pricing transparency, and setup effort. Rankings favor tools that do more of the job in one place without compromising privacy. Facts and prices were checked against each vendor's live site on July 3, 2026.

The full picture

All 8 tools across the criteria that matter.

Swipe the table sideways on smaller screens.
ToolStarting priceFree tierCookielessAI assistantSEO engineFunnelsRank trackingSelf-host
Analyse$29~3-day free trial✓✓✓✓~On the Pro plan✗
PPlausible$9✗✓✗✗~Business plan and up✗✓
FFathom$15✗✓✗✗✗✗✗
MMatomoFree✓~Configurable cookieless mode✗✗~Paid add-on✗✓
SSimple Analytics$20✓✓~Basic AI assistant✗✗✗✗
UUmamiFree✓✓✗✗~On paid plans✗✓
CCloudflare AnalyticsFree✓✓✗✗✗✗✗
MMixpanelFree✓✗~Basic AI queries✗✓✗✗
✓ Built in~ Partial or add-on✗ Not available

Common questions

What is the best Google Analytics alternative?

For most teams, Analyse: it replaces GA4 for analytics, removes the cookie banner, and adds an SEO engine and AI copilot in one plan. If you specifically want minimal and self-hostable, Plausible or Umami are the strongest picks.

Are these alternatives free?

Some are. Matomo and Umami are free to self-host, Cloudflare Web Analytics is free outright, and Simple Analytics, Umami, Mixpanel, and Databuddy have free tiers. Most paid tools land between $9 and $29 a month; Analyse starts at $29 with a 3-day free trial.

Which of these are privacy-first?

Analyse, Plausible, Fathom, Simple Analytics, Umami, and Cloudflare Web Analytics are cookieless and GDPR-ready without a consent banner. Matomo can be configured that way. GA4 and Mixpanel are not.

Can I migrate my Google Analytics data?

Run the new tool in parallel while GA4 keeps your history; several tools also offer GA importers. New data flows the moment the replacement script is live, so there is no risky cut-over.

Do any of these handle SEO and content too?

Only Analyse. It is the one tool on this list with Search Console insights, rank tracking, and AI blog generation alongside its analytics.

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Related pages
Analyse vs Google AnalyticsAnalyse vs PlausibleAnalyse vs MatomoPlausible alternatives