Analyse vs Fathom
Fathom is simple, privacy-first analytics done well. Analyse keeps the privacy stance and adds funnels, retention, an AI copilot, and a full SEO engine.
Feature by feature
Every capability, side by side. Analyse is highlighted.
What each one costs
Starting prices at a glance. Check each site for current tiers.
Analytics, SEO, and AI content in one plan. No agency retainer.
View pricingSimple and privacy-first with EU isolation. A clean counter with no SEO or AI layer.
usefathom.com/pricingThe whole growth stack in one tab
Where Fathom covers a slice, Analyse folds analytics, Search Console insights, rank tracking, an AI copilot, and a content engine into one subscription. Each part feeds the others.
Ask your data in plain language
Chat with your analytics inside Analyse, or connect Claude or Cursor over MCP. Fathom hands you a dashboard. Analyse hands you the answer and the next action.
Rankings that write themselves
Analyse researches your site and what is being published around it, writes SEO posts on a schedule, and tracks the positions they win. Fathom has nothing in this lane.
When Fathom is the better fit
If you want the simplest possible privacy-first counter with one tidy dashboard and strict EU data isolation, Fathom does exactly that, on purpose. It leaves out funnels, cohorts, and content tooling by design. Analyse is the better call when you would otherwise end up adding an SEO suite and a writing tool next to Fathom; you get the analytics, the search insights, and the content engine as one product instead of three subscriptions.
Move from Fathom in an afternoon
Keep Fathom running in parallel as long as you like. Drop in the Analyse script, connect Search Console, and your dashboards fill in with no re-instrumentation marathon.
Start freeCommon questions
Analyse compared to Fathom, answered.
Is Analyse a drop-in replacement for Fathom?
Yes. Analyse covers Fathom's pageview and event reporting and adds funnels, retention, and live segments on the base plan. Run both in parallel during the switch and compare the numbers before you commit.
Is Analyse as privacy-focused as Fathom?
The posture is the same: cookieless, no personal data, no consent banner needed, EU data hosting. Fathom's whole product is that promise; Analyse makes the same promise and builds a growth stack on top of it.
How is Analyse priced compared to Fathom?
Fathom starts at $15 a month for 100K pageviews with a 7-day trial. Analyse starts at $29 a month with three sites included and a 3-day free trial, and the difference buys funnels, the AI copilot, rank tracking, and researched blog posts.
Does Fathom really have no funnels?
Fathom tracks event conversions with revenue, but it does not build multi-step funnels or retention cohorts. If you need to see where users drop off across steps, that is Analyse territory.
What can the AI assistant actually do?
It answers plain-language questions about your traffic and funnels, surfaces anomalies on its own, and connects to Claude or Cursor over MCP so your AI tools can query live data.
How long does setup take?
About the same as Fathom: one script tag, or a click in WordPress, Webflow, or Shopify. Connect Search Console and the SEO side starts working the same day.
See it on your own data
One tab for analytics, SEO, and AI content. Try every feature free for 3 days.