Retention

Retention is the single most important number for a server. If new players don't come back, nothing else matters. The Retention page turns retention into charts you can actually read and compare.

What retention means on Analyse

Retention is the percentage of new players from a given week that came back on day 1, day 7, and day 30.

• D1 = of the players who first joined this week, how many joined again the next day
• D7 = ...how many joined again within 7 days
• D30 = ...within 30 days

Good servers typically hit 20-30% D1 and 5-10% D7. Great servers go higher. If you're under 10% D1, your onboarding is losing people.

The main chart

The retention line chart shows retention curves over time. Use the view mode to pick how the lines are split:

• Platform - one line for Java, one for Bedrock
• Projects - one line per Server, available on Network Retention
• Domains - a line per root domain
• Campaigns - a line per tracked Campaign

Under the chart, a cohort table shows each week's cohort across columns W0 through W8 (weeks 0 to 8 after join). The cells are color-graded so you can scan for cohorts that fell off a cliff.

Summary stats

Above the chart you get the three headline numbers for the selected window:

• D1 retention
• D7 retention
• D30 retention

Plus total new players.

Time range

Pick a time range at the top:

• 1 week
• 1 month
• 3 months

Every chart and cohort row reacts to this.

Comparing cohorts

The cohort table is where retention becomes actionable. A row that dips hard on W1 when every other row holds up means something specific went wrong that week: a lag spike, a bad update, a creator that sent bots, etc. Click through to Players or Campaigns to investigate.

Splitting by Campaign vs Platform

Switching to Campaigns view in particular is where you learn the most:

• "The Discord campaign has 2x the D7 retention of the TikTok campaign" is an actionable number.
• Global retention is a vanity number. Always split before making decisions.

Retention inside Campaigns

Campaign pages also have their own Retention tab. Use it when you want to judge one creator, ad, or source by player quality instead of raw joins.

The Campaign Retention tab shows:

• D1, D7, and D30 retention for players attributed to that Campaign
• Average session time for those players
• A retention curve
• Weekly cohorts for that Campaign

This is the fastest way to answer "did this Campaign bring players who actually played?".

Retention inside Countries

Country detail pages include retention too. Use this when you want to understand whether a region is healthy, not just whether it sends a lot of players.

For example, a country with a smaller player count but better D7 retention may be a better creator market than a country with a large spike and weak return rate.

Tips

• Set a baseline, then move it. Write down your current D1 and D7. Any change you make (a new spawn, a new tutorial, a new kit) should move one of these. If it doesn't, it didn't matter.
• Weekly review. Glance at the cohort table every Monday. Vertical stripes of "this cohort did bad" always have a story.

Network-level retention

If you want retention across every Server in a Network, open the Retention page from the Network in the sidebar instead of from a single Server. It's a separate page that rolls up the numbers.

Related

• Sessions for a closer look at what's happening during a visit
• Funnels for finding the exact step where new players leave
• Campaigns for Campaign-specific retention
• Countries for region-specific retention
• Retention playbook for a checklist of changes that actually move retention