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Features

Business Health

Eight headline KPIs with trends, plus optional goals so you know if the server is on track.

Business Health is your "is the server actually doing okay?" page. One screen, the numbers that matter, and whether each one is trending up or down.

Open Insights → Business Health from a Server or Network.

What's on it

Eight headline tiles

Each tile shows the latest day's value, a small 14-day sparkline, and a vs prev 7 days change chip (7-day average compared to the prior 7-day average):

  • Revenue — completed purchase revenue for the latest day
  • New players — players who joined on the latest day
  • Active players — distinct players with at least one session on the latest day (DAU)
  • Purchases — complete purchases on the latest day
  • Paying users — distinct payers on the latest day
  • ARPDAU — that day's revenue ÷ that day's active players
  • Conversion rate — 30-day cohort conversion: share of players acquired on the latest day who purchased within 30 days
  • ARPPU — that day's revenue ÷ that day's paying users

There is no date picker on this page — tiles always reflect the most recent day in your data.

You don't need to memorize the acronyms. Think of it as: money in, people in, people staying, and people buying.

ARPDAU here vs Overview

Overview ARPU/ARPDAU use your selected timespan. Business Health ARPDAU is one day only. Compare trends here; compare periods on Overview or Store.

Goals

On Server and Network Business Health you can set targets — for example "€5,000 revenue this month" or "200 new players this week."

  • Pick a metric (revenue, new players, active players, conversion rate, or ARPDAU), a number, and a period (daily, weekly, or monthly)
  • Analyse tracks progress automatically against live stats
  • Delete or update goals anytime

Goals cannot target purchases, paying users, or ARPPU directly.

On a Network, goals track rolled-up metrics across every Server in the Network.

Use goals when you want the team aligned on one number, not when you need deep analysis. For that, open Store or Acquisition.

How to use it

  1. 1

    Open Business Health once a week

    Scan the eight tiles. Anything red or falling hard?

  2. 2

    Follow the story

    Revenue down but active players up? Maybe pricing or store visibility. New players down but revenue flat? Marketing, not product.

  3. 3

    Set one or two goals

    Don't goal everything. Pick the one metric you're actively trying to move this month.

  4. 4

    Dig elsewhere if something looks off

    Business Health tells you what moved. Store, Acquisition, and Retention tell you why.

Networks

Network Business Health rolls up the same eight tiles and Goals section across every Server in the Network. Good for owners who run multiple gamemodes and want one health check.

Tips

  • Check ARPDAU, not just revenue. Revenue can spike from one whale. ARPDAU shows whether daily players are spending broadly.
  • Active players = latest-day DAU, not "online now" and not a custom date range.
  • Goals are for focus, not punishment. One clear target beats five vague ones.

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