Analyse
Grow your serverPick the right creators

Grow your server

Pick the right creators

Stop paying creators that don't deliver. Use Analyse to find the ones that bring players who actually stay and spend.

Most servers waste money on the wrong creators. Big views don't mean big players, and big players don't mean big revenue. The creator who drove 5,000 one-minute sessions is a worse deal than the one who drove 500 players that stayed a month.

Here's how to stop guessing and use Analyse to pick the ones actually worth paying.

The three numbers that matter

Open any Campaign page in Analyse and look at these three numbers. Everything else is noise.

MetricWhat it tells you
D7 retentionDid the players stick around, or was it a spike that died in a week
30-day LTVHow much revenue each one of their players is generating
Cost per retained playerWhat you paid divided by players still here after 7 days

A creator who scores well on all three is a creator you pay more next month.

The short test

Before you commit to a big deal with a new creator, run a tiny test first.

  1. 1

    Create a Campaign for the creator

    Use their handle as the name. Give them a clean subdomain.

  2. 2

    Run a short content test

    A single YouTube Short, one TikTok video, one Instagram Reel. Pay a small flat fee if you need to.

  3. 3

    Wait 10 to 14 days

    You need long enough to see D7 retention and some first purchases.

  4. 4

    Read the Campaign numbers

    D7 retention, 30-day LTV forecast, total revenue attributed.

  5. 5

    Decide

    If all three beat your organic baseline, scale the deal up. If not, move on.

Set a baseline first

Run a Campaign for one month on your existing organic traffic (social, Discord, server lists). Write the numbers down. That's your bar. Every new creator should beat it.

Red flags to watch for

  • Big join spike, then zero. Signals "watch and leave" viewers. Either the content mismatched your server or the creator has a young audience that can't play long.
  • High joins but almost zero purchases. Their audience isn't spending. Fine for brand awareness, bad for ROI.
  • Short session length on average. Most players are bouncing in under 2 minutes. Your spawn is losing them (see A/B testing ideas).
  • All joins from one country that doesn't usually play your server. Can signal bot traffic. Investigate.

Green flags

  • D7 retention at or above your organic baseline
  • Higher than average session length
  • Players that spread across your gamemodes (they explored)
  • Even a couple of first purchases in the first week

Scaling a winner

When a creator is working, give them more. That might mean:

  • A longer deal (3 months instead of a video)
  • A Creator Code on top of the Campaign (see Creator codes)
  • Higher flat payment
  • A share link so they can see their own stats in real time

The goal is to lock in the creators that work before competitors find them.

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