Cara a cara
Analyse
vs
GGoogle Analytics

Analyse vs Google Analytics

GA4 is free and powerful, but it is also complex, cookie-based, and capped at 14 months of history. Analyse trades that setup tax for privacy-first analytics with SEO and AI built in.

Última verificação July 2026
Escolha o Analyse se…
You want analytics, SEO, and AI content in one tab
You want to chat with your data or connect it to Claude
You want researched blog posts published on a schedule
You would rather pay one bill than stitch four tools together
GEscolha Google Analytics se…
You need a free tool and can absorb the setup
You already live inside Google Ads and BigQuery
Your team has time to learn the GA4 data model
Cookie-based tracking is acceptable for your users

Funcionalidade a funcionalidade

Cada capacidade, lado a lado. O Analyse está destacado.

Deslize a tabela lateralmente em ecrãs mais pequenos.
Capacidade
Analyse
GGoogle Analytics
Web analytics
Privacy-first, cookielessi
Funnels & flow reports
Retention & cohorts
Custom events & properties
Raw data export you owni
~Via BigQuery setup
AI assistant
AI copilot on your data
~Generic Insights cards
MCP server (Claude, Cursor)i
Natural-language queries
~Limited search box
Auto-surfaced anomalies
~Basic anomaly alerts
SEO engine
Search Console insights
~Links GSC, no actions
Rank tracking with alerts
Keyword opportunity finder
AI blog posts on a schedule
Privacy & compliance
GDPR-ready without a banner
No personal data collectedi
EU data hosting
~US default, configurable
Retention controls
~Capped at 14 months
Pricing & support
Free tier
Predictable flat pricing
~Free; GA360 is enterprise
Human email support
Guided migrationi
IntegradoParcial ou extraNão disponível

Quanto custa cada um

Preços iniciais num relance. Consulte cada site para os planos atuais.

Recomendado
Analyse
$29per month, 3 sites included
14-day free trial

Analytics, SEO, and AI content in one plan. No agency retainer.

Ver preços
GGoogle Analytics
Freefree; GA360 is quote-based
Free tier

Free for nearly everyone, but complex to configure. GA360 for enterprise is quote-based and steep.

support.google.com/analytics/answer/11202874
Um separador, não quatro

Toda a stack de crescimento num separador

Onde o Google Analytics cobre uma fatia, o Analyse reúne análise web, insights do Search Console, monitorização de posições, um copiloto de IA e um motor de conteúdo numa só subscrição. Cada parte alimenta as outras.

Os separadores que o Analyse substitui
AAnalytics toolTraffic & funnels
SSEO suiteRank & keywords
CAI writerBlog content
GAgency retainerStrategy
AnalyseTudo isto
Copiloto de IA

Pergunte aos seus dados em linguagem simples

Converse com a sua análise web dentro do Analyse ou ligue o Claude ou Cursor via MCP. O Google Analytics entrega-lhe um painel. O Analyse entrega-lhe a resposta e a próxima ação.

AssistantMCP CONNECTED
Which pages lost the most clicks last month?
Your pricing page dropped −31% after a title change. Want a refresh drafted from the winning version?
Motor de conteúdo

Posições que se escrevem sozinhas

O Analyse pesquisa o seu site e o que está a ser publicado à volta dele, escreve artigos SEO num calendário e acompanha as posições que conquistam. O Google Analytics não tem nada nesta área.

Tráfego orgânico de artigos gerados+64%
Month 12.1K
Month 23.4K
Month 35.6K
Month 48.1K
G

Quando Google Analytics é a melhor opção

If budget decides this and you already run Google Ads with BigQuery exports, GA4 is hard to beat: it is free at almost any volume. The costs show up elsewhere. You will need a consent banner in the EU, explorations sample on big queries, standard properties keep 14 months of history, and there is no SEO engine or AI copilot. Analyse is for teams who would rather pay a modest, predictable fee than keep paying that setup and privacy tax.

Migração

Migre do Google Analytics numa tarde

Mantenha o Google Analytics a correr em paralelo o tempo que quiser. Insira o script do Analyse, ligue o Search Console e os seus painéis preenchem-se sem maratona de reconfiguração.

Iniciar teste gratuito
1
Insira o script
Uma linha no <head> ou um clique com o plugin WordPress.
2
Ligue o Search Console
Autorize uma vez e os seus dados de pesquisa reais começam a fluir para oportunidades.
3
Deixe o motor trabalhar
Os painéis preenchem-se, o copiloto aquece e o primeiro rascunho pesquisado chega.

Perguntas frequentes

Analyse comparado com Google Analytics, respondido.

Is Analyse a drop-in replacement for Google Analytics?

For most marketing sites, yes. Analyse covers the traffic reporting, funnels, and conversion tracking teams actually use in GA4, then adds SEO tooling and an AI copilot. You can run both in parallel during the switch, so nothing is lost in a cut-over.

Do I lose my historical data when I switch?

No. Keep GA4 running for history as long as you like. New events start flowing into Analyse the moment the script is live, and GA4's own retention cap means your old explorations data expires after 14 months anyway.

Do I still need a cookie banner with Analyse?

No. Analyse is cookieless and collects no personal data or cross-site identifiers, so GDPR consent banners are not required for analytics. That alone removes one of the biggest GA4 headaches for EU traffic.

How is Analyse priced compared to Google Analytics?

GA4 is free; Analyse starts at $29 a month with three sites included. What you get for that is the SEO engine, rank tracking, the AI copilot, and researched blog posts, which GA4 does not do at any price. Every plan starts with a 3-day free trial.

What can the AI assistant actually do?

It answers questions about your funnels, cohorts, and events in plain language, flags anomalies on its own, and connects to Claude or Cursor over MCP so your AI tools can query real data directly.

How long does setup take?

Most teams are live in an afternoon. Add one script tag or use the WordPress, Webflow, or Shopify integration, connect Search Console, and dashboards start filling in within minutes. There is no GA4-style event taxonomy to design first.

Veja com os seus próprios dados

Um separador para análise web, SEO e conteúdo de IA. Experimente todas as funcionalidades grátis durante 14 dias.

Continue a explorar