Bounce Rate Calculator
Calculate your bounce rate and engagement rate from sessions and single-page visits, and see how your number compares to typical ranges by site type.
Enter total sessions and how many of them viewed only one page.
What bounce rate measures
Bounce rate is the share of sessions that ended after a single page with no further interaction. A visitor lands, looks, and leaves. It is a blunt but useful signal of whether a page matches what the visitor expected when they clicked.
Definitions vary by tool. Classic bounce rate counts single-page sessions. GA4 replaced it with the inverse of engagement rate, where a session is engaged if it lasts 10 seconds or more, converts, or views a second page. Cookieless tools like Analyse measure bounces on single-pageview sessions without needing a cookie. When comparing numbers across tools, check the definition first.
What counts as a good bounce rate
Ranges differ enormously by site type, so compare against your own history rather than a universal benchmark. As rough orientation: blogs and content sites often sit between 65% and 85%, since many visitors read one article and leave satisfied. Ecommerce category and product pages usually land between 35% and 55%. SaaS marketing sites typically see 45% to 65% on landing pages.
A high bounce rate is not automatically bad. A contact page where the visitor finds the phone number and calls did its job. The number matters when paired with intent: a paid landing page bouncing at 90% is burning budget.
How to lower it when it matters
Match the page to the promise that brought the click: the headline should restate what the ad or search result offered. Improve load time, since slow pages bounce more. Give the visitor an obvious next step above the fold. And segment before acting: bounce rate blended across all traffic hides that one channel converts while another bounces. Looking at bounce rate per source and per landing page, as in Analyse's traffic reports, tells you where the actual problem is.
Często zadawane pytania
How is bounce rate calculated?
Single-page sessions divided by total sessions, times 100. If 600 of 1,000 sessions viewed only one page, the bounce rate is 60%.
What is the difference between bounce rate and exit rate?
Bounce rate only counts sessions that started and ended on the same page. Exit rate is the share of all views of a page that were the last page of a session, regardless of how many pages came before.
What is a good bounce rate?
It depends on the site type. Content sites commonly sit between 65% and 85%, ecommerce pages between 35% and 55%, and SaaS landing pages between 45% and 65%. Trend against your own history rather than chasing a universal number.
Why is my GA4 bounce rate so different from other tools?
GA4 defines a bounce as a session that was not engaged, meaning it lasted under 10 seconds, did not convert, and viewed only one page. Tools using the classic single-page definition will report a higher number for the same traffic.
Does bounce rate affect SEO rankings?
Google says analytics bounce rate is not a direct ranking factor, and search engines cannot read your analytics anyway. Pogo-sticking, where searchers quickly return to results, is a related behavior search engines can observe, so pages that satisfy intent tend to do better either way.
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