Analyse vs Google Analytics
GA4 is free and powerful, but it is also complex, cookie-based, and capped at 14 months of history. Analyse trades that setup tax for privacy-first analytics with SEO and AI built in.
Fonctionnalité par fonctionnalité
Chaque capacité, côte à côte. Analyse est mis en avant.
Ce que chacun coûte
Prix de départ en un coup d'œil. Consultez chaque site pour les formules actuelles.
Analytics, SEO, and AI content in one plan. No agency retainer.
Voir les tarifsFree for nearly everyone, but complex to configure. GA360 for enterprise is quote-based and steep.
support.google.com/analytics/answer/11202874Toute la stack de croissance dans un onglet
Là où Google Analytics ne couvre qu'une partie, Analyse regroupe analytique, insights Search Console, suivi de positionnement, copilote IA et moteur de contenu dans un seul abonnement. Chaque partie alimente les autres.
Interrogez vos données en langage courant
Discutez avec votre analytique dans Analyse, ou connectez Claude ou Cursor via MCP. Google Analytics vous donne un tableau de bord. Analyse vous donne la réponse et la prochaine action.
Des positions qui se rédigent toutes seules
Analyse analyse votre site et ce qui se publie autour, rédige des articles SEO selon un calendrier et suit les positions qu'ils gagnent. Google Analytics n'a rien dans ce domaine.
Quand Google Analytics est le meilleur choix
If budget decides this and you already run Google Ads with BigQuery exports, GA4 is hard to beat: it is free at almost any volume. The costs show up elsewhere. You will need a consent banner in the EU, explorations sample on big queries, standard properties keep 14 months of history, and there is no SEO engine or AI copilot. Analyse is for teams who would rather pay a modest, predictable fee than keep paying that setup and privacy tax.
Passez de Google Analytics en un après-midi
Gardez Google Analytics en parallèle aussi longtemps que vous voulez. Ajoutez le script Analyse, connectez Search Console, et vos tableaux de bord se remplissent sans marathon de réinstrumentation.
Essai gratuitQuestions fréquentes
Analyse comparé à Google Analytics, en réponse.
Is Analyse a drop-in replacement for Google Analytics?
For most marketing sites, yes. Analyse covers the traffic reporting, funnels, and conversion tracking teams actually use in GA4, then adds SEO tooling and an AI copilot. You can run both in parallel during the switch, so nothing is lost in a cut-over.
Do I lose my historical data when I switch?
No. Keep GA4 running for history as long as you like. New events start flowing into Analyse the moment the script is live, and GA4's own retention cap means your old explorations data expires after 14 months anyway.
Do I still need a cookie banner with Analyse?
No. Analyse is cookieless and collects no personal data or cross-site identifiers, so GDPR consent banners are not required for analytics. That alone removes one of the biggest GA4 headaches for EU traffic.
How is Analyse priced compared to Google Analytics?
GA4 is free; Analyse starts at $29 a month with three sites included. What you get for that is the SEO engine, rank tracking, the AI copilot, and researched blog posts, which GA4 does not do at any price. Every plan starts with a 3-day free trial.
What can the AI assistant actually do?
It answers questions about your funnels, cohorts, and events in plain language, flags anomalies on its own, and connects to Claude or Cursor over MCP so your AI tools can query real data directly.
How long does setup take?
Most teams are live in an afternoon. Add one script tag or use the WordPress, Webflow, or Shopify integration, connect Search Console, and dashboards start filling in within minutes. There is no GA4-style event taxonomy to design first.
Voyez-le sur vos propres données
Un onglet pour l'analytique, le SEO et le contenu IA. Essayez chaque fonctionnalité gratuitement pendant 14 jours.